The original Proraso shaving classic, this refreshing and toning Shaving Soap is formulated for any beard on any man. This creamy soap produces a thick, elastic lather and is enriched with natural ingredients that make it particularly concentrated and rich. Made with a special "hot soap" process, it's left to mature in small batches for 3 days, producing an extremely thick and creamy soap that products a soft, rich lather. Eucalyptus Oil tones and purifies your facial hair and skin, Menthol helps refresh and revitalize, and Glycerin helps the blade glide smoothly and reduce razor burn and rashes. 91% of ingredients of natural origin. Cruelty-free and no ingredients of animal origin. No parabens, phthalates, silicones, mineral oils, artificial colors or SLS. Made in Italy.
Creates a rich, thick lather and softens skin for a close shave without nicks and cuts.
Use a dime-size amount of shave cream to a brush or hands, add water to work up a rich lather. Apply to damp skin.
Aqua (Water/Eau), Stearic Acid, Cocos Nucifera (Coconut) Oil, Potassium Hydroxide, Glycerin, Lactic Acid, Sodium Hydroxide, Parfum (Fragrance), Menthol, Camphor, Eucalyptol, Eucalyptus Globulus Leaf Oil, Magnesium Aluminum Silicate, Sodium Metasilicate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tetrasodium Glutamate Diacetate, Geraniol.
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
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