Same classic formula, refreshed packaging! Proraso After Shave Lotion, Refreshing and Toning formula, is a splash that cools and tones the skin after shaving, and completes the shaving ritual. Witch hazel reduces inflammation and promotes skin healing. Menthol revitalizes the skin with a cooling sensation as Eucalyptus Oil purifies. 98% of ingredients of natural origin. Cruelty-free and no ingredients of animal origin. No parabens, phthalates, silicones, mineral oils, artificial colors or SLS. Made in Italy.
Provides immediate toning and refreshing after shaving.
Apply after shaving to refresh skin.
Alcohol Denat, Aqua (Water/Eau), Glycerin, Hamamelis Virginiana (Witch Hazel) Leaf Water, Parfum (Fragrance), Polysorbate 20, Betaine, Menthol, Eucalyptus Globulus Leaf Oil, Cl 19140 (FD&C Yellow No. 5), CI 42090 (FD&C Blue No. 1), Hexyl Cinnamal, Citronellol, Geraniol, Citral, Limonene, Linalool, Coumarin.
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
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