A water soluble hair styling pomade that provides an extreme high hold and a clean matte finish all day. Like cement, it grips and binds individual hairs together to thicken and shape.
The Cement Clay by Layrite provides all day incredible high hold without weighing your hair down. It also thickens and texturizes your hair adding more volume to your hairstyle. With a clean matte finish, the hair can be restyled with your fingers or a comb without the need for water. Lanolin and other conditioning agents will prevent dryness or flaking. Enjoy the signature scent of cream soda and vanilla.
- Ozokerite: Provides strength for high hold and binds all elements of the clay together.
- Tribehenin: Skin conditioning agent.
- Lanolin: Locks in moisture to prevent drying out hair
- Cera Alba: Natural beeswax thats prevents the clogging of pores
- Fine to medium thick hair
- Short to medium lengths
- Messy looks or structured dry looks
How to Use
Apply a small amount to palms. Rub between palms until pomade softens and warms for 20 seconds. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold. Restyle by running your comb or hands through hair – no water required. Rinses out easily with water alone.
Apply in wet hair for a softer, easy-going look. Apply in dry hair for more control and firmer finish. Work fingers through hair for a more casual look, use a comb for a neater, more defined look. Holds well evening if you're one of those people who likes to "mess with" your hair all day. Controls frizz and gives definition and separation when warmed and applied lightly.
Water/Aqua/Eau, Lanolin Wax, Vp/Va Copolymer, Beeswax/Cera Alba, Tribehenin, Bis-Diglyceryl Polyacyladipate-2, Cetearyl Alcohol, Petrolatum, Ozokerite, Vinyl Caprolactam/Vp/Dimethylaminoethyl Methacrylate Copolymer, Ceteareth-20, Alcohol, Denat.
Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution. The end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite is the barber's choice. A line of men's grooming products created for those in the know because Layrite was created by a barber, not a scientist. Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.
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