Daily Fortifying Shampoo - Strengthening


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This nutrient-enriched shampoo is the first step in our shampoo and conditioner “Strengthening System.” Coconut extract delivers natural nutrients essential for healthy hair growth and acts as a remedy for dry scalp, while wheat protein and vitamin E repair and cleanse without drying. Features an invigorating mint sensation that not only tingles throughout your routine but leaves your hair smelling fresh and clean. Paraben-free. 

For Use: 
Promotes hair growth. Repairs and cleanses without drying. 

Apply throughout hair, massaging into the scalp. Rinse thoroughly. Repeat if necessary.

Aqua/Water, Sodium Laureth Sulfate, Citric Acid Cocamidopropyl Betaine, Glycerin, Sodium Hydroxide, Sodium Chloride, Hexylene Glycol, Parfum/Fragrance, Sodium Benzoate, Salicylic Acid, Polyquaternium-10, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Limonene, Tocopherol, Sodium Acetate, Cocos Nucifera Fruit Extract/Coconut Fruit Extract, Phenoxyethanol, Isopropyl Alcohol, Xanthan Gum, Ci 42090/Blue 1, Ci 19140/Yellow 5, Potassium Sorbate.

Baxter of California

Baxter of California was created to defy the expected. Their thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. You’ve got your own story, your own signature statement. They offer a curated collection of grooming must-haves to free your best self and fuel your next level.

Their superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, their top-notch products have proven that premium doesn’t have to be pretentious. Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles.


FREE standard shipping on all orders $35 and over. Get more information on shipping methods, rates, restrictions, and delivery times in the Shipping Policy.


If you are not completely satisfied with an online purchase, Allvendi purchases can be easily returned for FREE by mail within 30 days after delivery. Products must be in a new or gently used condition. Refer to Returns & Refunds for more information on the policy or returns procedure.

Customer Reviews

Based on 5 reviews
Troy Zandal
Cool scent

The shampoo has a refreshing cool scent and also helped improve my hair. My hair used to fallout a lot and this shampoo help reduce that.

Very gentle cleanser

Some shampoos make my hair super dry and rough on my hair. This shampoo is the complete opposite and cleans my hair deeply.

Roger Wingh
Premium quality

What I expected from Baxter. I use Baxter products all the time. The shampoo is refreshing really removes any grime from a long hard day.

Boyfriend loved it

I got this for my boyfriend because he was searching for a nice refreshing shampoo. His hair looks thicker, stronger, and shinier.

Slight formula change?

Not sure what changed since I have used this everyday for the last couple of years. I think something is definitely different about the shampoo however, it still works like a charm.

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Daily Fortifying Shampoo - Strengthening
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