Same classic formula, refreshed look. The product that started it all in the 1940's - the first in the Proraso range. With its particularly rich, thick texture, Proraso Pre-Shave Cream preps the skin for a close shave, softening the beard and adding an extra layer of protection to the skin. Eucalyptus Oil and Menthol combine a purifying and toning action with a refreshing and revitalizing effect. For every kind of beard and skin type. 98% of ingredients of natural origin. Cruelty-free and no ingredients of animal origin. No parabens, phthalates, silicones, mineral oils, artificial colors or SLS. Made in Italy
Softens stubble, tones and protects the skin while preparing for a perfect shave
Apply to damp skin prior to shaving. Massage with circular motions and do not rinse.
Aqua (Water/Eau), Stearic Acid, Glycerin, Camphor, Parfum (Fragrance), Menthol, Eucalyptol, Eucalyptus globulus Leaf Oil, Cetearyl Alcohol, Tetrasodium Glutamate, Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Geraniol, Hydroxycitronellal, Limonene, Butylphenyl Methylpropional, Coumarin.
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
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