Proraso Shave Soap, Refreshing and Toning formula, is developed for any beard or skin type on any man. Eucalyptus oil tones and purifies your facial hair and skin, while menthol helps refresh and revitalize. Proraso's Shave Soap is still made following a rigorous “hot soap” process, during which it's the soap is poured while hot and left to mature for 10 days in small batches -- when much of the moisture evaporates -- resulting in a more concentrated, richer semi-solid soap that produces an amazing lather and professional quality shave with a brush. 91% of ingredients of natural origin. Cruelty-free and no ingredients of animal origin. No parabens, phthalates, silicones, mineral oils, artificial colors or SLS. Made in Italy.
Creates a rich, thick lather and softens skin for a close shave without nicks and cuts.
Apply with a shave brush to damp skin; work up a rich lather.
Aqua (Water/Eau), Stearic Acid, Cocos nucifera (Coconut) Oil, Potassium Hydroxide, Sodium Hydroxide, Glycerin, Lactic Acid, Sodium Lauroyl Sarcosinate, Menthol, Camphor, Eucalyptol, Eucalyptus globulus Leaf Oil, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tetrasodium EDTA, Hydroxyethylcellulose, Sodium Hydroxymethylglycinate, Geraniol, Parfum (Fragrance).
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.
The Proraso labs create products that stand the test of time, defy passing trends and become classics. Over time, their formulas, based on natural and trusted ingredients, are enriched and improved, their packaging is refreshed and new product lines win over new admirers. But the underlying principle remains that was defined by Piero Martelli and later by his son Ludovico: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
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