A water soluble hair styling pomade that provides a high hold and medium shine finish. It gives ultimate control and superb hold for the most demanding and challenging styles and for difficult-to-manage hair.
The Superhold Pomade by Layrite grips hair to shape into even the highest elevation styles. It distributes easily for even thick, coarse, and curly hair and straightens out any stubborn curls. It dries with a flexible hold to keep hair in place all day. Enjoy the signature scent of cream soda and vanilla.
- Coconut Oil: Conditions, promotes hair growth, & tames frizz
- Castor Oil: Locks in moisture, promotes hair growth, and antibacterial
- Medium to curly, coarse or thick hair
- All lengths from short to long
- High elevation styles
- Messy wet looks for unruly hair
How to Use
Apply a small amount to palms. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the higher the hold. Restyle by running your comb or hands through hair – no water required. Rinses out easily with water alone.
Apply in wet hair for a softer, easy-going look. Apply in dry hair for more control and firmer finish. Work fingers through hair for a more casual look, use a comb for a neater, more defined look. Works great on cowlicks. Tame and shape you mustache with its hold that lasts for hours.
Water (Aqua), Ceteareth-25, Peg-7 Glycerl Cocoate, Polysorbate-20, Pvp, Propylene Glycol, Peg-7 Hydrogenated Castor Oil, Peg-8 Beeswax, Fragrance (Parfum), Peg-8 Methicone, Dmdm Hydatoin, Methylparaben, Red 4 (Ci 14700), Yellow 5 (Ci 19140)
Layrite was founded in 1999 by the talented and charismatic, Donnie Hawley. Having his technique hindered by petroleum-based products, Donnie labored to find a solution. The end result was a water soluble pomade formulated to 'Hold like wax and wash out like gel.' After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite is the barber's choice. A line of men's grooming products created for those in the know because Layrite was created by a barber, not a scientist. Donnie Hawley has spent his entire career developing some of the best Men's Grooming Products available in the market today.
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